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Business Spotlight

Dale's Clothing


It has been a busy three years for Tana and Dave Smolnikar and for their business in Bowman, Dale’s Clothing and Custom Embroidery.

Their business, located at 14 N Main St., sees the end of the year, specifically the holiday season, as its busiest time of year for sales and custom embroidery work.

“We’re constantly busy,” Tana Smolnikar said.

For a small town business, that is a good thing.

The Smolnikars purchased Dale’s Clothing on June 2, 2011, 38 years and one day after Dale Hochhalter purchased and began Dale’s Clothing in Bowman.

“He originally purchased the south building and had an exclusive men’s clothing store,” Tana said.

A few years later, Hochhalter purchased the north building, which originally was the location for Bowman’s JCPenney store. At that point, he added women’s apparel and accessories.

In the early 1980s, Hochhalter introduced embroidery to the store.

He added on the east side of the building and began with a single head machine for custom embroidery work.

Since that time, the Smolnikars said the embroidery business grew and, at the time they purchased the store, they had 12 heads.

To keep up with demand, they added another four head machines.

Tana and Dave have owned the store for almost three-and-a-half years and it has been a “whirlwind adventure,” according to the owners.

The two make themselves visible in their community, serving on multiple boards and promoting their hometown by participating in several special community events throughout the year.

In addition to their popular embroidery business, the store also sells name brand apparel for men, women and children. Two years ago they added Under Armour to their lineup, which is popular especially during the colder months. They also carry Columbia and Carhartt brand work-wear, with a large inventory for workers in the oil and farming fields. Dale’s also recently introduced the Silver brand of jeans to their shelves.

“I try to do a good price range, so we have some higher end things and we’ve got some everyday pricing,” Tana said.

The city of Bowman’s unofficial motto is, “Big time shopping with small-town hospitality,” and that certainly rings true at Dale’s Clothing.

Dale’s Clothing is open from 8:30 a.m. to 5:30 p.m., Monday through Friday, and 9 to 4 p.m. on Saturday. Contact the store at (701) 523-3620.